Percent
- Agency
- Freelance
Percent is a financial tech company specializing in alternative investments. In 2021, the company did a major overhaul of their branding, and Howard Development & Consulting was hired to develop a WordPress website based on their new design. Though the existing website was built on WordPress, they requested an entirely new build in order to update all content. The exception was the existing blog posts that were imported into the new build. The new site was launched in January 2022 after a tight turnaround of about 5 weeks.
Goals:
- Translate the fresh new design provided by Percent into a responsive WordPress installation on WP Engine.
- Focus on reusable components, allowing new landing pages to be created by the Percent team without having to rely on a web developer.
- Create page templates and customizable components using ACF Flexible Content Layouts.
- Integrate HubSpot to allow lead captures and signups via custom forms which inherit the brand's styling.
Left: A "dark mode" version of the design distinguishes the info pages for Underwriters. • Above: A custom mega menu was added to the site to enhance user experience. • Below: All background and text gradients are generated via CSS.
Additional Tools
In addition to my normal tools below, I used the following software to make this project successful:
