Content precedes design. Design in the absence of content is not design, it’s decoration.”

I used to just want to make the internet pretty.

In school — in my little learning bubble — I didn’t have to worry about selling products and services. I just had to make a pretty website that was error-free. I just needed to pass.

Then I was booted from my little learning bubble out into the real world.

I observed. I listened. I realized:

A pretty website doesn’t mean squat if it’s confusing and difficult to use.

After years of frustration stemming from broken links (I really wanted to read that source!), poor user experience (how do I get back to where I was?!), and downright crappy forms (can’t you just take my phone number without the dashes?!), I’ve made it my mission to help small business owners improve their existing websites or bring their business online.

Your site should be easy enough for this guy to use.

You have one main objective in your business: to sell your products/services to consumers.

When potential customers arrive on your site, they should immediately be able to tell who you are and what problem you are going to solve for them. If that’s not the case, they will leave your site, and likely never come back.

I want to make sure that doesn’t happen to you!

The internet is a living, breathing, ever-changing entity. Every day there are new technologies that enhance this goliath that we’ve come to rely on so heavily. Even so, one aspect stays the same: human psychology.

We are hard-wired for certain behaviors, and understanding this can bring major successes to your online business presence.

I still want to make the internet prettier. However, this is merely the icing on the cake, and that icing won’t help you if your cake is crumbly, uneven, and overbaked.

This is why I approach creating websites with a specific formula, like a recipe. Add one part usability, one part great design, and one part great content, mix together and bake in the WordPress oven. Ding! Out comes a great website that is simple, engaging, and compels your customers to express interest, sign up for that email list, buy that product, book that service.

Time to bake a great WordPress website!

I want to help make your website work for you. Let’s talk!

– Amber Fritz


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